There was a time when all it took to become a life insurance agent was an 8-hour class, during which the eager new agent was taught the licensing test. That system created agents with no knowledge, but loads of government-provided credibility.

The result was massive ignorance-induced client abuse. Inappropriate sales, clients' wishes thwarted, lawsuits, unnecessary probates, immeasurable millions of dollars which should have provided for widows, widowers and orphans wasted, all because of well-meaning agents who too often never realized the devastation they caused. In 1992, the 52-hour requirement began and was soon transformed into 52 hours of test preparation.

The result is the same -- too much focus on the sale and not enough on taking care of the client, because the agent doesn't feel competent to do so. In order to empower these agents, I have, from scratch, created five classes:

Course #121658 - Life Insurance Beneficiary Designation and Ownership - 3 hours
Course #129258 - Basics of Annuities and The Ethics of Selling Them - 4 hours
Course #130598 - The Basics of Family Estate Planning for Life Agents - 4 hours
Course #118598 - The Basics of Life Insurance - 12 hours
Course #134618 - The Basics of Ethics for the Life Insurance Professional - 4 hrs

which allow the agent to truly become what they intended to become before the system got hold of them. When the client really knows that the agent IS the expert, that the agent actually deeply cares about their family's welfare and will only do that which is best for them, when the commission becomes a distant second to the agent's realization that they are able to change lives -- then the agent's life, and career, has a joyful purpose.

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